Ceci Freed Portfolio

Case Studies

Earthjustice

Currently, I'm the Sr. Motion & Digital Designer on the social media team at Earthjustice, the world's premier environmental legal nonprofit. My work spans explainer videos, animated data visualizations, and social media posts and carousels.


Motion Design, Graphic Design, Social Media, Video Editing


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Cingo


Cingo, a total home protection company, needed dynamic social media advertising to boost digital engagement. I transformed their existing static designs into motion graphics, creating eight unique paid social ads across two different sizes.


Motion Design, Social Media


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Blenders Eyewear


While freelancing with Tinuiti (formerly Ampush), I worked with brand guidelines, typography, key-art, and influencers to create paid social media static and video ads for 40+ product lines.


Motion Design, Graphic Design, Photo Editing


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Found


While freelancing with Tinuiti (formerly Ampush), I created engaging paid social media ads while working within an established brand. I had several highest performing ads based on click-through and conversion rates.


Motion Design, Graphic Design, Social Media


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Honda


Working with Vert Digital and the guidelines provided by the Honda team, I drove clicks and brand interest through sharable videos, reels, and posts. I worked with both the Power Equipment and Marine divisions.


Motion Design, Graphic Design, Social Media


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Willy’s Mexican Grill


Bold and eccentric designs to match a fun brand. I designed appetizing and creative social media designs to drive interest and highlight menu options.


Graphic Design, Video Editing, Social Media


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Trevor Project


In this personal project, I redesigned The Trevor Project’s existing brand identity. I re-imagined their visual system and looked at how logo design, social media design, out-of-home, PDF, and digital banners could be integrated to create compelling visual identity.


Logo Design, Brand Identity, Social Media, Digital Banners, Out-Of-Home


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PBS NewsHour


In this personal project, I designed a full show package for PBS NewsHour that transformed out-dated bumpers, lower-thirds, and other motion graphic package elements.


Title Sequence, Motion Graphics Broadcast Package


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Planet Word


In this personal project, I re-designed Planet Word’s brand identity. I was looking to refresh a complete look that supported the energetic, vibrancy that the museum's identity deserved.


Branding, Logo Animation, Packaging & OOH Mock-ups


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