— ROLE
Motion Graphics
Graphic Design
Photo Editing
— DATE
2023
— AGENCY
Tinuiti
Blenders is the bold and bright eyewear company that delivers sunglasses, snow goggles, and prescription glasses at an affordable price.
While working as a design contractor for Tinuiti, I focused on creating, templatizing, and iterating paid social media ads to drive engagement and click-through rates.
In addition to working with the Tinuiti team, I worked with the Blenders design team and influencers to ensure that graphics were on brand and trendy.
Paid Ads
I worked to promote a variety of Blenders' product lines in engaging paid social media ads. These ads were centered around various sales and holidays. I collaborated with the Blenders and Tinuiti design teams to combine key-art, typography, and product for 40+ campaigns.
Templates
Blenders has hundreds of different eyewear options, and the creative team was frequently tasked with running ads for best-selling products. In creating video templates, we could easily swap out product photos and colors for product consistency, but remain loyal to brand guidelines.
Influencers
I worked with influencers and their content to create relatable videos that were used as collaborative sponsored posts between them and Blenders. This helped put a known face to the product.