— ROLE
Motion Graphics
Graphic Design
— DATE
2023
— COMPANY
Tinuiti
While contracting with Ampush (now Tinuiti), I worked on a series of 34 paid ad initiatives for Found that spanned static and motion graphics.
Through data and creative analysis, my team and I worked on optimizing top-performing graphics to drive CTR and conversion rates, driving sales for the Found team.
As a contractor, I dove into existing brand guidelines seamlessly, and worked to design creative campaigns that increased Found's market share amongst heavy-hitting competitors like Noom and WeightWatchers, with physician-focused programs.
34 Campaigns, 1 Goal
Driving results through data-driven design
A sharp focus on high-converting paid social media ads
Challenges and Objectives
Targeting a Competitive Market
Found operates in a highly competitive space alongside industry leaders like Noom and WeightWatchers. The challenge was to create compelling campaigns that not only aligned with Found’s physician-focused programs but also captured a greater share of the market.
Our objectives were clear: optimize ad performance through iterative creative strategies and elevate Found’s brand presence.
Top-Converting Ads
The gallery below showcases the top-converting ad I created for Found, which became the foundation for a series of iterative designs. Each version was optimized using data insights to refine messaging, visuals, and performance, driving even higher engagement and conversions
Static & Carousel Design
Results
Driving Engagement and Market Share
These campaigns achieved measurable success by increasing click-through rates (CTR) and conversion rates, securing greater market share for Found in a competitive landscape. Additionally, they enhanced brand recognition within the target audience.
In-feed and reel ads drove conversion in this crowded market